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Advanced Data Management:
Crafted a robust data management solution, empowering users to efficiently categorize and organize data across various parameters.
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Dynamic Pricing Strategies:
Developed a dynamic & advanced pricing module, enabling businesses to implement personalized pricing strategies based on customer purchase behavior and segmentation.
Insights from RFM analyais and location based analysis can be used here
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Comprehensive Basket Analysis:
Developed an insightful basket analysis feature, providing detailed data insights into customer purchase behavior and trends
Empowered users to segment customers based on analysis outcomes
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Engagement Toolkit:
Created an efficient engagement toolkit with immediate and scheduled email features for robust customer interaction and communication.
Enabled the sending of immediate emails and implementation of automated email campaigns based on insights derived from :-
- Key-customer-attribute based segmentation,
- Purchase-centric customer segmentation,
- RFM (Recency, Frequency, Monetary) analysis,
- Market basket analysis,
- Instant tracking of customers joining or leaving each segment
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Detailed Profit Reporting:
Formulated a comprehensive profit reporting system, delivering in-depth analytics on revenue generation, expenses, and profit margins.
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Actionable Analytics Dashboard:
Developed an analytics dashboard providing in-depth insights into sales performance, customer behavior, retention analysis, seasonality analysis, and actionable insights to assist businesses in making informed decisions.
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Campaign Tracking:
Implemented a campaign tracking system, equipping businesses with the tools to monitor and analyze the performance of their marketing campaigns comprehensively.